"Health Of The Planet" Motivating Americans To Change Wasteful Ways

Sixty-three percent of respondents said they are already living a somewhat eco-friendly lifestyle; while 85 percent plan on being more environmentally conscious in the next year.

• Electric Shock: Two-thirds (65 percent) will shut the lights off when not in the room and 65 percent will use energy efficient light bulbs
• Around the House: More than half (56 percent) will recycle more and turn off the water when brushing their teeth (both 56 percent), while 57 percent will save leftover food to eat again
• At the Market: More than one-third (38 percent) will avoid using bottled water, opting instead for reusable containers. Half (56 percent) plan on using reusable grocery bags
  Walk the Line: One-third plan to forgo the car for trips less than two miles from home

For information on how to rate your own least wasteful behavior, visit www.leastwastefulcities.com. You can also start making a difference by pledging to reduce bottled water waste and learn about other easy ways to go green at www.filterforgood.com.

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About Nalgene Outdoor
Nalgene Outdoor Products is based in Rochester, New York. Founded in 1949 as a manufacturer of the first plastic pipette holder, the company soon expanded its product line to include state-of-the-art polyethylene labware under the NALGENE brand. By the 1970s, outdoor enthusiasts had discovered the taste and odor-resistant, leakproof and rugged properties of NALGENE's large selection of plastic containers. In response to this emerging demand, the NALGENE Consumer Products Division was formed. For more information, contact NALGENE Consumer Products or visit our website at
www.nalgene-outdoor.com.

The FilterForGood Campaign
The FilterForGood campaign began in 2007 as part of Brita and Nalgene's mission to reduce bottled water waste by offering a greener solution to staying hydrated at home and on the go. Through the Web site www.FilterForGood.com, anyone can pledge to switch to a reusable Nalgene bottle filled with Brita filtered water, purchase the iconic green FilterForGood Nalgene bottle and receive Brita coupons. To date, an estimated 129 million bottles have been saved thanks to those who took the FilterForGood pledge. 

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